Storyline

BEYOND THE CLICHÉ-

It must be familiar. It must be fun.

Supercliché stands on top of the market's formulas for success,

creating overwhelming result with one distinct edge.

Making the obvious, not so obvious.

Making the familiar, entirely new.

So that the Cliché becomes our signature.

Introduction

Supercliché is a new creative studio that creates unprecedented shows

by introducing fresh content formats and storytelling grammar through the power of familiarity.

Systematization of Virtical show Production

& Accelerating Next-Gen IP Development

Established Supercliché as a corporate entity.
Operated Supercliché's exclusive in-house creation system, 'Story Lab' (Writers' Room).
Systematized high-quality K-short vertical show production
based on proven development and production capabilities that have yielded significant results.
Planned branded advertisement content utilizing micro series (Client: CJ Group).
Developing next-generation media content and IPs alongside creators with proven development and directing skills.

Leading the High-Quality K-Vertical Show Market

Proved market competitiveness by showcasing 6 projects
on Korea's No.1 OTT, 'TVING', in their vertical show section.
Grew into Korea's top series production company,
driven by an elite team of creator-directors capable of full-production for high-quality content.

Entry into the Micro Series Market

Established a dedicated production team for micro series.
Planned and produced 5 original short-form dramas
that ranked highly on domestic and global platforms, including <Love, Money, Mafia>,
<Missing Love Confession>, <19+ First Love>

Previously ‘PROJECT NMF’

Secured video production capabilities
through the production of Youtube shows and brand films.
Planned and produced ‘Summer Night with You’ and ‘I am a Couple.’
Produced H22’s Brand Film <Bag, made of Plastic bag>
Sweden's national brand film <This is Sweden>.